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Dear Microsoft,

This is not “viral.”

This does not “engage the target audience.” It is not “cool,” “underground” or the “next big thing.”

This enrages people because you’ve just traipsed into their neighborhood and defaced the sidewalks to promote a free show next week, yet these awful ads will remain for months on end, during which time I’ll do little more than resent the hell out of whichever hip “guerrilla” marketing company suckered you into thinking this was going to “totally blow up on the twitterverse.” 

Sincerely,

Everyone