"Tthere could be the greatest review of a band on Pitchfork, and the next day: there’s five new reviews. And what I think that transmits is: ‘this is great…’ and then the next day, ‘this is great…’ and the next day, ‘no, wait: this thing’s great.’ Which projects this idea that you don’t really need to pay attention to for anything for too long, even if it’s great. Because there will be something else great tomorrow. How are people supposed to be invested in anything when that’s the attitude that’s put out there? Going back to our job of creating music fans: I think people become attached to things and invested in things when they can learn about it and focus on it. Go in a record store. Pick it up….. You’re making a real decision there. You don’t get that from looking at shit online."

Mac McCaughan from Superchunk apparently lives inside my head.

EDIT: Or do I live in his head?!